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Through an interview-based study of Swedish public service broadcasting (PSB) companies, I explore the ways in which these institutions react to and interact with a set of normative conceptions of a contemporary digital media ecol...
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Through an interview-based study of Swedish public service broadcasting (PSB) companies, I explore the ways in which these institutions react to and interact with a set of normative conceptions of a contemporary digital media ecology characterized by social networking and personalization of the media experience. The respondents were engaged in negotiations of how to realistically maintain public values in a commercially configured online milieu. The nature of organizational adaptation within PSB is found to be complex. Several elements of the Nordic PSB model appear to counteract acquiescence to algorithmically aided personalization: its majoritarian heritage, its institutional caution toward data positivism, favoring more interpretive editorial audience knowledge, and the high costs and structural consequences of making individual users uniquely identifiable. These organizational ambitions and obstacles are embodied in recent innovations that act to mimic a personalized delivery, however, doing so without utilizing algorithmically aided prediction and instead favoring manual editorial selection.
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This article draws on the work of Foucault to construct a history of the invention and introduction of media studies in the Australian context through the analysis of two of its epistemological regimes: audience studies and media ...
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This article draws on the work of Foucault to construct a history of the invention and introduction of media studies in the Australian context through the analysis of two of its epistemological regimes: audience studies and media production. In so doing, it challenges contemporary assumptions about the subject's foundations, purposes, and achievements, most significant the belief that the story of media education is a story of seamless progress marked by the movement from a protectionist philosophy to one that approaches the media as a representational system. Questioning the normative, taken-for-granted history and conduct of a school subject does not necessarily mean that a subject will, or should, be changed. However, there exists at least the opportunity to bring about change when current practices can be located and understood in terms of historical contingency rather than the more common change and reform rhetoric of curriculum developers.
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This study applied Napoli's (1997) media diversity model to the study of television audiences in Guangzhou, one of China's largest television markets. An analytical framework was developed to organize the measures of exposure dive...
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This study applied Napoli's (1997) media diversity model to the study of television audiences in Guangzhou, one of China's largest television markets. An analytical framework was developed to organize the measures of exposure diversity, i.e., audience concentration, fragmentation, polarization, and channel repertoires, based on a secondary analysis of peoplemeter data. The results showed that the degree of audience concentration decreased while the degree of audience fragmentation and polarization increased in the market over the course of the past decade. Most notably, the rapid development of both overseas and local television channels greatly diminished CCTV's market monopoly. Overall, patterns of audience fragmentation and polarization are more limited than analogous audience behavior reported in the West.
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This paper offers an analysis of a pilot project that examines the perceptions of English-language TV news among two racialized groups: self-identified Iranian-Canadians and Chinese-Canadians. This research indicates that, accordi...
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This paper offers an analysis of a pilot project that examines the perceptions of English-language TV news among two racialized groups: self-identified Iranian-Canadians and Chinese-Canadians. This research indicates that, according to participants, mainstream Canadian English-language TV news does not necessarily offer racialized immigrant audiences a space through which to see themselves reflected accurately as part of Canada's rich social life beyond the celebration of ethnic events and festivals. Participants explained that they appreciated Canadian English-language television news, with important caveats. They would like to see the Canadian English-language television news media create spaces in which they could see their own ethnic, racial, cultural, and immigrant identities reflected within the backdrop of the Canadian multicultural state.
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Museums are competing with a vast variety of Internet-based information delivery sites to keep the public interested in their institutions. To keep pace Museums are increasingly turning to the use of Web 2.0 tools to draw in the p...
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Museums are competing with a vast variety of Internet-based information delivery sites to keep the public interested in their institutions. To keep pace Museums are increasingly turning to the use of Web 2.0 tools to draw in the public and maintain a standing as cultural and educational leaders. Several museums have started using Twitter. This research paper explores the different ways that the Hirshhorn Museum and Sculpture Garden and the Smithsonian National Air and Space Museum use Twitter to develop and engage audiences. In this six-month qualitative study, tweets used for audience development and engagement were codified. Analyzing Twitter data suggests that the two institutions use Twitter in a consistent manner concentrating on: linking resources, creatively engaging the public to utilize new social media tools, and attempting to create an active two-way form of communication. As social media becomes more pervasive and museums adopt it for audience development and engagement, careful understanding of the advantages and disadvantages of this media need to be considered.
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The article analyzes and systematizes theoretical approaches to youth segment of Russian media audience in the academic studies in the period 1960s to present. The authors estimate the dynamics of the scientific thought, and descr...
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The article analyzes and systematizes theoretical approaches to youth segment of Russian media audience in the academic studies in the period 1960s to present. The authors estimate the dynamics of the scientific thought, and describe its national peculiarities. They also propose a periodization of studies of youth media audience. The study is based on the media-centric and interdisciplinary approaches to the analysis of media audience, which involves mathematical modelling as method of studying media consumption processes.
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Mass media are the primary provider of information that reaches wide audiences. News and information from mass media are considered stimuli that solicit responses from the public. Mass media have become a critical part of a system...
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Mass media are the primary provider of information that reaches wide audiences. News and information from mass media are considered stimuli that solicit responses from the public. Mass media have become a critical part of a system of governance, taking advantage of their capacity to transcend almost all barriers that may be linguistic, geographical or economic. Mass media being a properly structured communication system today have acquired the capacity to influence, shape and even alter public opinion on issues of relevance. Mass media have now been accorded a special status at the advent of globalization considering the amount of impact they can make upon the people at large. Therefore, a medium gains considerable degree of respect based on the reliability of information it dishes out to the public (Hungbo, 2007). Here comes the pertinent question of credibility of media which is basically a major content-related challenge. Public trust in the media is always at the core of credibility. Decline of the trust in media by public has become a pressing issue and information being asymmetrical is manipulated by media. The history of the growth of print media in modern Assam dates back to around 1846's while theprivate satellite channels started operating in the state only since 2004. In a state like Assam, considering its economic status & educational attainment level of the people, the impact and role ofprint media are basically confined to a particular section while the influence of private satellite channels is widespread and profound Recently, some corners have raised voice against both the media for 'creating' somewhat baseless news or 'blowing out' some particular news items which could have easily been avoided to restore trust on media. This paper based on qualitative analysis makes an attempt to study the reactions of different segments ofpeople about some select news items published in local print media which reflect their level of trustworthiness on media. Some published news items in three Assamese dailies during 2012-16 have been taken into consideration for the present study.
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Studies of the impact of the media on people have not produced stable results, because they operate with an unrealistic view of audience members as an inert mass of passive “recipients” of what is aimed at them. Observation of t...
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Studies of the impact of the media on people have not produced stable results, because they operate with an unrealistic view of audience members as an inert mass of passive “recipients” of what is aimed at them. Observation of television viewers in France, and the examples of amateur photography and pornography, show the importance of a more realistic view, taking account of the active participation of people in the creation of communication works and the worlds of arts that are not conventionally studied.
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This article focuses on the Independent Communication Network (BIA) as an instance of alternative media in Turkey. Throughout the study we define "alternative" media as non-dominant, counter-hegemonic media that prioritizes its di...
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This article focuses on the Independent Communication Network (BIA) as an instance of alternative media in Turkey. Throughout the study we define "alternative" media as non-dominant, counter-hegemonic media that prioritizes its distinct relationship with its audience. We report research based on in-depth interviews with the producers of the network's online site "BIANET news" combined with focus group studies with communication students and women activists that are identified as the main audience segments of BIANET news by the newsmakers. By focusing on the agents of both production and reception, this research enables us to examine participation and its form at both ends and to expound the problems of the conditions under which the user/audience can become the producer in Turkey.
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The moment of casting is a crucial one in any media production. Casting the ‘right’ person shapes the narrative as muchas the way in which the final product might be received by critics and audiences. For this article, casting—...
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The moment of casting is a crucial one in any media production. Casting the ‘right’ person shapes the narrative as muchas the way in which the final product might be received by critics and audiences. For this article, casting—as the momentin which gender is hypervisible in its complex intersectional entanglement with class, race and sexuality—will be our gateway to exploring the dynamics of discussion of gender conventions and how we, as feminist scholars, might manoeuvre.To do so, we will test and triangulate three different forms of ethnographically inspired inquiry: 1) ‘collaborative autoethnography,’ to discuss male-to-female gender-bending comedies from the 1980s and 1990s, 2) ‘netnography’ of onlinediscussions about the (potential) recasting of gendered legacy roles from Doctor Who to Mary Poppins, and 3) textualmedia analysis of content focusing on the casting of cisgender actors for transgender roles. Exploring the affordances andchallenges of these three methods underlines the duty of care that is essential to feminist audience research. Movingacross personal and anonymous, ‘real’ and ‘virtual,’ popular and professional discussion highlights how gender has beenused and continues to be instrumentalised in lived audience experience and in audience research.
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